PAX looking to broaden show, East Coast dates scheduled for 2010

Posted at 12:59 a.m. EST

After the debacle of this year’s E3 (only speaking from the coverage, as we at Modus Gamerandi weren’t invited, surprisingly enough), people have been asking what’s the next big event in terms of mass exposure. With events for other mediums like the New York and San Diego Comic-Cons drawing millions of fans into attendance, bringing the appropriate levels of spectacle and information for the media to work itself into a frenzy, the question rings louder with gaming press and enthusiasts alike.

However, PAX (Penny Arcade Expo) looks to up the ante in their favor in the coming years. Already a massive event run for both the fans of the hit web comic, Penny Arcade and the rabid base of the gaming community, Penny Arcade co-creator Jerry Holkins posted on the Penny Arcade main page about the announcement of the expo having dates on the East Coast in conjunction with the Seattle dates in 2010 as well as his having exception to people heralding PAX as “the new E3”.

“People sometimes call PAX “The New E3,” but that never sat right. It’s better to say that PAX is everything E3 isn’t. We made it the opposite on purpose – public instead of private, fun instead of work. It’s about people who make and play games, instead of the games themselves. This is all pretty obvious in retrospect, but for some reason no-one else had done it. It deserves to be on the East Coast. Frankly, it should be global. I’m working on it,” said Holkins.

The group helping organize the East Coast editions of PAX is none other than Reed Productions, organizers of The New York Comic-Con.

“PAX is now a partnership. We still run the show, determine all the panels, choose where it takes place, select the bands, pretty much everything. We are its conscience. Reed provides the logistical muscle. So, that’s what’s going on. An East Coast show is only the beginning.”


~ by Andrew Martins on August 2, 2008.

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